SEO stands for “search engine optimization”. In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing and other search engines. The better visibility your pages have in search results, the more likely you are to capture attention and attract potential and existing customers to your business. In its simplest form, search engine optimization is anything you do to improve a website's ranking on search engine results pages (SERP).
The goal of most companies is to increase the visibility or traffic of their website, and getting a high ranking for specific search terms or phrases on search engines such as Google and Bing will do just that. Increase your visibility in local SEO with easy directory distribution, review management, listing updates, and more. But the main reason why SEO is so important for all businesses, regardless of shape, size, or industry, is that your competitors will also use SEO. The recently updated periodic SEO table also includes a list of toxins that detract from best SEO practices.